Resolutions You Can Drink – The Tasting Panel Magazine
RESOLUTION: Drink Thin!Voli at Tonic, New York City Randolph Hernandez, Director of Marketing and Events at Tonic. New York’s Times Square is the reference point for New Year’s Eve. This year, as the big ball dropped, Voli was the exclusive vodka being served at one of the famed intersection’s busiest nightlife venues, Tonic, just as international recording artist, Pitbull, an owner of Voli, was performing in Times Square before millions. An upscale sports bar with a difference, Tonic’s Times Square location has a restaurant setting on the second floor and a lounge on the third. Voli is in demand at every bar in the place, according to Randolph Hernandez, Director of Marketing and Events for the busy establishment. The Resolution cocktail at Tonic features Voli Vodka. “It’s not often I come across a spirit that I can market because of its unique qualities,” says Hernandez. “Voli is produced in Cognac; it’s high in electrolytes and low-calorie—it appeals all around to our female clientele, especially.” The Voli “Resolutionary” billboard that faces the restaurant from across the street doesn’t hurt sales either, Hernandez notes.