Randolph Hernandez
Objective
To provide positive leadership and lend expertise in Food and Beverage Operations derived from 17 years of realworld experience across the fields of food/beverage services, media, technology, event production, entrepreneurship, marketing and business development. An ideal position would be one where I can utilize my diverse skill sets and background to problem solve, innovate and drive success throughout the organization.
Qualifications
- Able to remain productive and provide clear leadership in high-stress / fast-paced environments
- Accomplished in the implementation of technology to streamline workflow and communication
- Proficient in food and beverage operations and management across various concepts
- Leads by example, believing that solid leadership provides more results than micromanagement
- Driven by Metrics to refine procedures and campaigns in order to achieve sets goals
- Lifelong passion for Hospitality and excellent customer service
- Familiar with preparing, presenting and managing Profit & Loss, budgets and financial projections
- Fluent in the Restaurant Industry’s Uniform System of Accounts for Financial Reporting
- Experienced in giving presentations to investors, clients and internal staff
- Deeply rooted in Corporate Social Responsibility and sustainable practices
- Entrepreneur with a track record of operating profitable businesses
- Knowledgeable in social media marketing strategies
- Versed in Event Planning, Marketing and Production
- Consistent in quality control, food preparation and adhering to safety standards
- Competent in General Contracting, Project Management and Restaurant Construction
- Highly developed in resource management, communication and problem solving skills
- Able to think creatively and execute systematically making the best of available resources
- Detail orientated especially in the areas of usability, process and efficiency
Self Educated
Web Design & Development, Marketing, Entrepreneurship, Event Planning and Production, Social Media, Restaurant & Bar Management, Agile / SCRUM
Certifications
NYCDOH Food Handling and Safety, MCSE, Cisco CCNA, A+
Technology Skills
MS Windows & Mac OS X [desktop/ servers], Linux, Virtualization, Adobe Creative Suite, GoogleApps/ Analytics/ Adwords/ AdSense/ Drive, MS Office, Photo/Video/Audio Editing, Web Development [PHP, MSSQL/MySQL, HTML/CSS/AJAX], xCode + iOS, Android SDK, Project Management tools, Advanced Networking Devices [switches/ routers/ firewalls/WiFi], Audio / HD Video, Sound Engineering
Patent Filings
- Method and system for gift wagers – WO 2003084624 A1, Inventor
- Electronic information content control – US 20030149884 A1, Inventor
Previous Clients: NASA , Royale Marketing, DraftFCB , Y&R , MTVN , Pepperidge Farms , Univision, Miami Dade College , Sobieski Vodka , Gregory Colbert , EuroCircle , WPP , City of Chicago , Perkins Eastman , RAMSA , James & Co , YMCA of NYC , Left on Red Music , Nomadic Museum , Museum of Art & Design , Disney Studios , Elinor Michlan , GoShow , Harris , HurryDate , ReturnPath , Shalimar Real Estate , BUNGALO , Harlem Tavern , Heights Tavern , The Blind Pig , Locksmith Bar , CliqCar
Employment History
Assistant General Manager, Heights Tavern New York, NY June 2013 ~ Jan 2015
- Reported directly to the Ownership and Investors
- Oversaw the pre-opening operations ranging from construction details to grand opening promotions
- Interviewed, evaluated and selected new hires across departments
- Administered all Press, Social Media, Public Relations and Advertising campaigns
- Spearheaded the formation of the Restaurant Group “The Taverns Group”
- Established Partnerships on Behalf of Heights Tavern with Community Groups, NonProfits & CUMC
- Calculated and monitored food cost, labor costs and other costs associated in running the restaurant
- Conceptualized and executed special events including New Years Eve, Halloween and Super Bowl
- Executed menu redesigns and development, including the rollout of new and high profit items
- Worked alongside the ownership and management team to streamline operations and set standards
- Managed employee records, prepared payroll and HR paperwork
- Assisted staff members across departments in performing FOH / BOH tasks
- Designed and Implemented IT systems including email, document sharing and task management
- Developed the staff manual, training programs and menu tests to insure overall consistency
- Performed basic repairs and troubleshooting of plumbing, electrical, IT and mechanical problems
- Collaborated with the Executive Chef on Daily / Seasonal Specials and Event Offerings
- Booked and oversaw the execution of Corporate Events, Catering and Boxes Lunches
- Met with sales representatives to order supplies such as tableware, small-wares and cleaning items
- Conceptualized events with Brand Ambassadors to successfully launch new Liquors offerings
Director of Events & Marketing, Tonic Times Square New York, NY 2011 ~ 2013
- Provided direction and leadership for the Events, Branding and Marketing of Tonic Times Square
- Handled execution for all Special Events including New Years Eve and the Super Bowl Viewing
- Lead Event Sales Strategies for the Venue consistently exceeding previous records
- Consulted on the redesign of the interior and oversaw the construction process
- Worked alongside the Chef / Ownership to revamp the menu and rollout profitable lunch specials
- Directed Event Space configuration, food orders and decoration for all events and seasons
- Oversaw the Front & Back of House operations of the establishment during “On The Floor” shifts
- Coordinated the maintenance including cleaning, repairs, renovations and A/V equipment
- Successfully Executed day-to-day social marketing to increase daily covers
- Ran the Concierge Program which provided incentives to Hotel Concierges for Reservations
- Performed resource allocation and staff training to ensure consistent service levels at all times
- Focused on customer and partner marketing by developing cobranded promotions to drive sales
- Sole marketing agent responsible for all corporate marketing and public relations initiatives
- Developed and coordinated all communication, advertising, online programs and media relations
- Acted as liaison between the ownership, vendors, staff and clients providing advice and direction
- Developed materials focused on branding, marketing and promotional material
General Manager, G.T.R. Group >> Honey Lounge New York, NY 2008 ~ 2010
- Managed transition from previous ownership including staffing, vendors and event partners
- Drafted and executed policies, employment agreements, vendor and event contracts
- Launched various social media campaigns to increase patronage and participation
- Developed interactive Technology to assist in our ability to leverage social networks
- Implemented an inventory by usage system for accurate reporting and ordering of goods
- Oversaw all internal operations including dealings with various city and state authorities
- Personally trained staff on proper customer support and creating a comfortable environment
- Initiated then managed the process for rebranding and the renovation of the venue
- Provided Quality Control and correction on food / cocktail preparation and presentation
- Worked with Owners on a regular basis to provide updates, set goals, and execute directives
Systems Engineer, Extensis New York, NY 2005 ~ 2008
- Traveled 50% of any given month on sales calls, trainings and to perform onsite integration
- Implemented Digital Asset Management workflows with best practices training and technology
- Designed Font Management Strategies for creative teams to handle licensing and system resources
- Engineered solutions across multiple platforms to create automated creative workflows
- Trained clients on how to use the customized DAM solutions to insure brand consistency
- Collaborated with Client IT, Creative and Management to deploy companywide solutions
- Created customized Asset libraries for clients in order to reduce duplication of creative effort
- Wrote documentation and usage guides for all newly implemented systems
- Worked with the Sales team to Demo solutions and provide pre-sales support
- Provided insight and feature recommendation to the Product Marketing and Management team
- Developed customized plugins and Web Front End for the Portfolio Suite
Consultant, Random Synergy New York, NY 2004 ~ 2015
- Operated all aspects of the Business including sales, production, development and marketing
- Provided CTO/ CMO/ Product Manager as a consultant services to clients
- Brainstormed with clients and production teams in order to convert ideas into tasks
- Used Agile/Scrum methodologies and framework in developing products and business concepts
- Outlined project goals and milestones then directed the execution through completion
- Managed the development of applications across platforms including Web, Mobile and Social Media
- Supplied Clients with IT Support such as Network Design, Server Deployment and Desktop Training
- Produced events and concerts from concept to execution
- Created and managed budgets for the Business and individual client projects
- Oversaw Product Management and Marketing for clients acting as or augmenting the in-house team
- Implemented end to end solutions for clients with technical and marketing elements
- Provided product/service management based on research and demand
- Scaled operations of the company including Staffing to meet the project goals
CIO/CTO, Urban Box Office (UBO) New York, NY 2000 ~ 2004
- Responsible for the design and implementation of the information technology infrastructure
- Performed Product Management and Marketing enabling the raising of $3Mil in funding
- Travelled Internationally to perform investor, partner presentations and team management
- Filed patent documents for in-house innovations effectively converting it into Intellectual Property
- Worked directly with Industry Leaders such as our board chairman, Nicholas Negroponte (MIT)
- Directed the development of a Content Management System which managed 17 websites
- Crucial in the restructuring of the Business, successfully exiting Bankruptcy Protection (DIP)
- Managed the liquidation of physical and software assets in order to satisfy creditors
- Oversaw Media and Content management systems responsible for video, sound and 3D editing
- Maintained the relationships with our media production, mastering and fulfillment partners
- Lead Research and Development of new systems / devices used for Mobile Broadcasting
- Proved key in business development and marketing strategies through technology evangelism
Technology Support, MTV Networks >> Viacom New York, NY 19982000
- Provided over-the-phone and at Desk IT customer support for 3,000+ end users
- Evaluated then standardized new hardware and software platforms for user groups
- Developed procedures which resolved customer issues impeccable customer service
- Provided technical standards evaluations and documentation for the roll out of mobile devices
- Wrote internal technical documents to assist in troubleshooting, documentation and inventory
Other Details
Languages: English & Spanish (Fluent), Polish (intermediate)
Hobbies: photography, video production, software/hardware hacking, kayaking, arts & crafts, traveling, electronics, rock climbing, skiing, hiking
