// build once · prove cheaply · graduate what works
The commercial, investment-grade track of The Foundry: products built to stand as businesses, not experiments. Each carries a business plan, a revenue model, and a build you can inspect. Every card is labeled with exactly where it stands (live, beta, in build, or concept), and the investment side, including how to back one product or the studio as a whole, lives at Investors.
Products
Gahwa.ai
An AI-guided Arabian-coffee activation: a kinetic dallah-form machine matches each guest to 1 of 10 spice blends and brews it live. Validated in UAE activations with a coffee partner.
Read the write-up →Dewey
An AI prompt library and management system that plugs into Claude Code over MCP: create, organise, version, and deploy prompts. Live in production. Freemium subscription.
Stash2Self
Share any link and it lands in your inbox and a private bookmark page, across iOS, Chrome, and web on one backend. Live, freemium subscription.
The Foundry (cockpit)
The studio’s own portfolio-intelligence cockpit, live in production: every idea, repo, and commission profiled, scored, and routed to a decision.
Read the write-up →PlayDay
An AI family-day planner for the UAE: personalised itineraries by budget, location, and interests, live across three cities. Freemium, subscription, and partner commissions.
Event OS
One operating system for events: ops, vendor coordination, and venue F&B, shaped by two decades of events and venue operations and feedback from world-class venues. Licensing and subscription.
The IB Proctor
AI tutoring for the IB diploma: subject-specialist personas plus automated grade and assignment monitoring, aimed at a global market of 580,000 students. Subscription and licensing.
StorySpark
Personalised, illustrated children’s stories on demand, calibrated to each child’s age and reading level. End-to-end flow live in beta, billing included. Freemium and a school tier.
Read the write-up →Protocol Coach
A platform where trainers, nutritionists, and coaches build AI-assisted client protocols, delivered to each client as their own personal app. Subscription.
FoodTruckHub
A marketplace connecting food-truck vendors and event organisers: listings, subscriptions, and booking commission, on a validated financial model.
GrapeToGlass
The wine sibling of Gahwa.ai: an AI-guided tasting activation on a fully-specced custom machine, for hotels, fine dining, and premium retail. Per-event and licensing.
Kyndling
Dating apps stop at the match. Kyndling turns both partners’ swiped preferences into planned, bookable dates. Shares one activity backend with PlayDay. Concept stage.
Read the write-up →Numbers, projections, and the full model live in the data room, shared under NDA. See Investors.